You’re smart. You’ve built a solid business and you know you should be doing more with LinkedIn.

But every time you scroll, it feels like a sea of noise. People preaching daily posting, chasing virality, or flexing their follower count like it’s currency.

Here’s the truth no one tells you:

Most LinkedIn advice isn’t built for busy business owners like you.

So let’s clear the air.

Here are 7 common myths I hear all the time—and what actually works instead:

1. “You need to post every day.”

Nope. That’s a fast track to burnout.

✅ What to do instead: Focus on consistency over volume. Posting 2–3 times a week is enough to stay top-of-mind with the right people.

2. “Your content has to go viral.”

Wrong goal. Viral reach doesn’t always equal real results.

✅ What to do instead: Write for your ideal client, not the masses. You don’t need a crowd—you need a conversation with the right person.

3. “You need thousands of followers.”

False. That’s a vanity trap.

✅ What to do instead: Prioritise quality over quantity. A few hundred engaged, relevant followers are more valuable than thousands who’ll never buy from you.

4. “LinkedIn is just for job hunting.”

Outdated thinking.

✅ What to do instead: Treat LinkedIn as your digital stage. Show your expertise. Tell your story. Build trust. Leads will follow.

5. “You have to be a great writer.”

Not true. You just need to communicate clearly.

✅ What to do instead: Keep it simple and human. The best posts feel like a conversation, not a corporate brochure.

6. “You shouldn’t sell on LinkedIn.”

Actually… you should. Just not in a spammy, cold-DM kind of way.

✅ What to do instead: Add value first. Build trust. Then show people how they can work with you.

7. “No one reads long posts.”

Wrong again. People scroll past fluff, not substance.

✅ What to do instead: Write content that’s relevant and useful. If it solves a real problem, your ideal client will read every word.

Bottom line? Stop playing by the wrong rules. Start showing up with strategy, clarity, and a little confidence.

Because LinkedIn can work for you—without turning you into someone you’re not.

🎯 Want the cheatsheet version of this post to keep on hand? I’ve put together a clear, no-fluff document: “7 LinkedIn Myths Killing Your Growth — And What to Do Instead”

Download it here >

Or if you're ready to build a lead-generating LinkedIn presence with zero guesswork:

📅 Book a quick call with me and let’s map it out.